Brock Penner alongside colleagues from APEX PR at a Nike+ Connect influencer and media event showcasing Nike+ run technology, highlighting expertise in brand strategy.

BRAND STRATEGY AND DESIGN

Defining Distinction: Crafting Brand Strategies and Designs That Stand Out.

No matter the size of your organization, a strong brand is essential for differentiating your business or product in the market and driving success. It plays a crucial role in attracting, retaining and fostering affinity with customers and potential clients. I specialize in assisting organizations of all sizes in defining, establishing or enhancing their brands. 

From brand definition to visual identity and web presence, I offer comprehensive services tailored to meet your specific needs and budget constraints. For smaller projects or budgets, I can provide cost-effective solutions by leveraging my expertise in combination with affordable, off-the-shelf or AI-enabled resources. For larger initiatives, I have the capability to scale up by assembling a team of trusted colleagues and skills specialists, ensuring success regardless of project size.

    • Creative and graphic design

    • Website design and creation

    • Naming and tagline creation

    • Mission, Vision, Values and Purpose articulation

    • Brand positioning and differentiation

    • Visual identity development (logo design, visual elements, etc.)

    • Brand messaging and storytelling

    • Brand audit and analysis

Other Capabilities.

  • Corporate Communications

    Craft clear and impactful strategies to align messaging and engage stakeholders.

  • Issues, Crisis and Reputation Management

    Protect your brand and navigate challenges with confidence.

  • Media Relations and Strategy

    Share your story through traditional media and amplify your message.

  • Stakeholder Engagement

    Foster meaningful relationships to achieve organizational goals.

  • Marketing Communications

    Drive results with tailored marketing strategies that reach the right audience.

  • Web Design

    Create stunning, user-friendly websites tailored to your business needs.