Brock Penner.

Brock is a senior-level communications and strategic advisor with a proven track record of delivering results on time and on budget in fast-paced, high-pressure environments. He offers a strong and diverse background in strategic planning, project management, stakeholder engagement, communications and marketing strategy, with more than twenty years of experience leading complex initiatives in corporate communications, issues and reputation management, public relations, marketing communications and organizational strategy, establishing him as a credible and trusted adviser to those he serves.

His work history includes time based in Toronto, Vancouver and Seattle, and he has counselled senior executives and developed and led communications and marketing strategies at the national, U.S. and global levels for organizations across many sectors—whether consulting on go-to-market strategies for confidential “incubation” projects at Microsoft’s Redmond campus, supporting Shell and partners on pre-FID community relations and project communications for the $40 billion LNG Canada megaproject, or managing YVR’s reputation through a period of unprecedented growth and construction and then the onset of the global COVID-19 pandemic (all while maintaining YVR's status as BC’s third most-loved brand!).

With more than ten years' experience at top agencies including Edelman, Assembly Media Inc. and APEX Public Relations, several years' experience leading communications for Canada's second-busiest airport and an 18-month assignment leading digital communications and marketing for BC's top health authority during the largest mass vaccination campaign in its history, Brock offers a depth and breadth of experience that positions him well to tackle any challenge. He is an award-winning communications strategist, proven team leader, creative thinker and relationship builder, all with a bias for action and results. 

In 2019 Brock was the recipient of an IABC Gold Quill Award of Excellence and coveted Best of the Best award for YVR’s strategic communications approach to cannabis legalization. Recommended by evaluators and reviewed by the Gold Quill Awards chair, vice-chair and past chair, the Best of the Best winners represent top communications campaigns from around the world. Judges praised the campaign for distilling complex information into simple, easy-to-understand messaging and achieving excellent media results that directly supported outcome-based business objectives. The campaign was developed and executed in-house with scarce time and budget. 

A student of his craft, Brock will regale you with tales of triumphs and failures from his diverse career as they relate to your communications needs and the challenge at hand.